India Post, IndiGo Bring Handwritten Diwali Greetings to 15 Flights Under Digital Detox 2.0
New Delhi: India Post and IndiGo have teamed up for the second edition of their ‘Digital Detox’ campaign, inviting air travellers to take a break from screens and send handwritten Diwali greetings to family and friends.
The initiative, titled ‘Digital Detox 2.0’, was conducted across 15 IndiGo flights connecting 11 destinations, including Delhi, Mumbai, Kolkata, Pune, Goa, Jaipur, Ahmedabad, Chandigarh, Ranchi, Bagdogra and Varanasi.
Passengers received specially designed kits containing postcards, greeting cards and DIY postcards with Diwali-themed stickers. The activity aimed to revive the tradition of handwritten communication and encourage more personal connections in an increasingly digital world.
Organised by the Department of Posts under the Union Ministry of Communications in collaboration with IndiGo, the campaign followed the positive response to its first edition.
Passengers welcomed the initiative, with several describing the experience of writing postcards mid-flight as memorable. Some said it was their first experience of sending a postcard, while others felt handwritten Diwali wishes carried a more personal touch than digital messages.
India Post said the campaign reaffirmed its efforts to promote letter-writing and reconnect people through traditional forms of communication.
